When I first got off the elevator in the Merchandise Mart and saw this show, I thought I died and went to fashion heaven! There's even a rumor I squeeled and twirled in a little circle, I'll neither confirm nor deny that. :) I was without a doubt excited to be on the inside of the fashion world!
My trip to the StyleMax Spring 2013 show was beyond amazing and so, so much fun. The clothes, the colors, the people, from start to finish it was even better than I had imagined. The knowledge I gained about the industry and suppliers was well worth the trip. I found some fantastic vendors and made some excellent contacts that I hope to buy from again and again.
I'm in LOVE with the collections for Spring 2013. I was pleasantly surprised to see how many trends carry over especially colors like coral (my favorite!) and mint. Lace, light and airy chifon dresses and feminine blazers will be everywhere. Oh, and neon will be back too--high five! There were so many great lines there, at the right price points with a variety of styles. I'll definitely be going back.
It wasn't ALL business though, we of course found some time to have fun in the city. We stumbled upon a very cool place on the North Side called Untitled. From the outside it looks like you're about to head into a freaky dungeon but you'll be swept away to a different time once you walk through the doors. This spot pays homage to the speakeasy establishments of the Prohibition Era and came complete with a Big Band and Swing Dancers. The perfect place for us to sit back and enjoy celebratory champagne after our successful day. I definitely recommend it if you find yourself in the area!
I can't wait to share the new items with everyone when they arrive. Stay tuned, we're just getting started!